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SAT GMAT
外刊例句
- The fanfare has gone on for years.
这场喧嚣已经持续了多年。
——《经济学人》 - Last April, Ford Motor announced with fanfare that it would reintroduce its storied Lincoln Continental luxury sedan, with an eye on sales in the expanding Chinese market.
去年4月，福特汽车公司高调宣布，将重新推出其传奇的林肯大陆豪华轿车，瞄准不断扩张的中国市场。
——《纽约时报》
基本释义
[noun] a short ceremonial tune or flourish played on brass instruments, typically to introduce something or someone important
[名词] 一种用铜管乐器演奏的简短礼仪曲调或花彩号声，通常用于介绍重要的事物或人
深入解读
Fanfare 一词比较好记，可以简单拆成 fan + fare 两个单词来记。不过它并非由上述两个单词双拼而来，而是源自法语 fanfare （一种号声），17世纪进入英语后即用来表示“号角花彩、号角齐鸣”，主要指在宣布重要人物到场或宣告特别事件等仪式开始前用小号（trumpet）等铜管乐器演奏的“响亮短曲”，比如：
- 仪式以一曲嘹亮的小号短曲开场。
The ceremony opened with a fanfare of trumpets.
从这个概念出发， fanfare 后来进一步用来表示“夸耀、鼓吹、大张旗鼓的宣传”，多指为了庆祝、推介某事物而在报纸、电视等媒体上进行的大量宣传报道，也包括指某个事情发生时引发的媒体的大量报道和讨论，比如：
- 这项服务在世界各地隆重推出。
The service was launched amid much fanfare worldwide. - 该公司的私有化搞得沸沸扬扬。在此期间，其创始人被迫放弃对公司的控制权。
The company was privatised with a fanfare of publicity. In the interim, its founder was forced to relinquish control of the company.
权威用例
中华民族伟大复兴绝不是轻轻松松、敲锣打鼓就能实现的，也绝不是一马平川、朝夕之间就能到达的。
To realize the great rejuvenation of the Chinese nation will be no easy task like a walk in the park; it will not happen overnight, or through sheer fanfare.
同近义词
- hype: extravagant or intensive publicity or promotion
- ostentation: pretentious and vulgar display, especially of wealth and luxury, intended to impress or attract notice
- publicity: the giving out of information about a product, person, or company for advertising or promotional purposes
